What is Propaganda?

What is Propaganda?

Propaganda is information that is spread to influence people’s opinions, beliefs, or actions. It isn’t always false, but it is usually biased—it presents information in a way that tries to make you think or feel a certain way, often by leaving out other sides of the story.

 Key Features of Propaganda

• Persuasive: Designed to convince, not just inform.

• Emotional: Often appeals to feelings (fear, pride, anger, hope) rather than facts.

• Selective: Shows only the information that supports one viewpoint.

• Repetitive: Messages are repeated to make them stick in people’s minds.

Common Techniques

• Bandwagon: “Everyone is doing it—so should you.”

• Fear: A warning that something bad will happen if you don’t agree.

• Glittering Generalities: Using vague but positive words like “freedom” or “justice.”

• Name-Calling: Attacking opponents with negative labels.

• Card Stacking: Showing only one side of the evidence.

• Testimonials: Using celebrities or authority figures to promote an idea.

Historical Use

• Governments have used propaganda in wars to boost support and demonize enemies.

• Companies use it in advertising to sell products.

• Political groups use it in campaigns to gain power.

Basically, propaganda shapes how people see the world, often without them realizing they’re being influenced.